AMERICA’S #1
BUSINESS & MUSIC
CONFERENCE

Charlotte, NC

Music Auditions and Creativity & Innovation Challenge - May 15 & 16 / Conference - May 17

Attain Titan-Level Business and Music Mastery Among the Industry's Elite

Featured on

Education

Networking

Wellness

Live Music

ABOUT

It’s Your Time Conference

Benny Pough and D.VERSE Connect present the annual It’s Your Time Conference. The multi-component conference is designed to provide the whole creative community—from artists to entrepreneurs—with the latest information and trends in music and in business, as well as the opportunity to network with like-minded professionals.

Who is this conference for?

Artists

Entrepreneurs

Investors

Musicians

Brand Strategists

Content Creators

Indie Labels

Students

Attorneys

Founders

A&Rs

Wealth Managers

Artist Managers

DJs

Producers

Singers

Song-writers

Publishers

Meet The Founder

BENNY POUGH

With nearly thirty years of music industry experience, Benny Pough is a respected entertainment industry veteran who has been influential in shaping the sound and culture of music worldwide, having been instrumental in delivering radio hits for superstar artists such as Rihanna, Kanye West, Steve Harvey, Mary J. Blige, Travis Scott, Future, DJ Khaled, Mariah Carey and more!

Meet people who can elevate your career and turn your ideas into action.

Exclusive

Live Performance

by

LARUSSELL

The Voice of the next generation of independent artists ​

Featured

SPEAKERS

Benny Pough

Founder & Creator of It’s Your Time Conference, Music Executive

Colby Tyner

Senior Vice President of Programming RADIO ONE / REACH MEDIA

Latrice Burnette

EVP, Head of Music at UnitedMasters

Monica Barnes

Steve Harvey Morning Show Executive Producer

Ivy Rivera

Lifestyle Specialist, Media Personality, Brand Marketing

Geoffrey Kent

Founder and CEO of Think Big with Geoffrey Kent

Ray Daniels

Music Executive - Creative Coach - Motivational Teacher

Cheryse Terry

Owner of Cheryse Terry Collection, a black woman-owned culture shop

Orlando McGhee

Head of Urban Music at ONRrpm

Naim Ali

Sr Vice President of A&R
Columbia Records

Eric Sanders

DJ Efeezy

Steve Carless

A Senior Creative Executive in music, artist management, film, cultural branding, touring and creative development

and many more...

It’s Your Time Conference (IYTC) is a business and music conference designed as a catalyst for change by incorporating networking, education, wellness, and live music in a two-day, multi-component educational event for creatives and entrepreneurs to broaden their industry knowledge; while creating meaningful relationships that inspire action.

What You'll Discover at the Conference:

Speakers include major & indie label executives, industry content producers, wealth managers, and more.

Learn strategies to help you leverage social media, become financially fit, build a strong team, practice mindfulness, and overall become the CEO of your life.

Attendees will gain tools to grow their careers, access resources to implement strategies, and make powerful connections that catapult them into greatness.

Creative businesses have evolved with the powerful tools of digital & social media, music, arts, and branding. Your time is valuable. So when you invest in two days of insightful information, community and education, you’ll be energized by how much more you’re able to give back to your life – and make an impact on the world.

It’s your time to WIN!

It’s Your Time Conference

MUSIC

Auditions

Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!

IT’S YOUR TIME CONFERENCE​

Creativity & Innovation

Challenge

We are seeking creative entrepreneurs and founders to submit their groundbreaking business ideas and solutions for the creative economy. Participants have the opportunity to showcase their concepts, tools, applications, resources, or services that empower emerging creatives and entrepreneurs to thrive in their businesses. IYTC is on a search for new business ideas that can enable economic development amongst the creative economy and/or benefit the creative community.

It’s Your Time Conference

MUSIC

Auditions

Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!

TICKETS ON SALE NOW!

Every ticket includes optional entry to participate in the Music Auditions and viewing access.

Sale Price

Full Price

$119

$397

New Year Sale

$77

SAVE OVER 70% OFF!

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Sale Price

Full Price

$297

$697

New Year Sale

$177

SAVE OVER 55% OFF!

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Sale Price

Full Price

$397

$1997

New Year Sale

$297

SAVE OVER 80% OFF!

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Sale Price

Full Price

$1297

$2997

New Year Sale

$497

SAVE OVER 55% OFF!

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Ticket Price

$297

includes:

BUY 2 OR MORE AND GET EXTRA 10% OFF

Ticket Price

$697

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Ticket Price

$1997

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Ticket Price

$2997

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

ARE YOU A STUDENT?

Get Info on Special Student Pricing!

AGENDA

Thursday - May 15

9:00 am – 6:00 pm

Music and Creativity & Innovation Challenge Auditions

Friday - May 16

9:00 am – 6:00 pm

Music and Creativity & Innovation Challenge Auditions

7:00 pm – 9:00 pm

Welcome Mixer

Saturday - May 17

9:00 am – 9:10 am

Welcome Remarks

9:15 am – 10:05 am

Panel 1 - Leading the Charge – Next-Gen Executives
Panelists: CDK / Cheryse Terry / Davita Galloway / Bilal Issifou / Mavi​

9:15 am – 10:05 am

Panel 2 - Decoded: Hip Hop, Entrepreneurship and Academia
Panelists: Monica Barnes / Phil Jones / Troy Marshall

11:05 am – 11:55 am

Panel 3 - Clicks, Plays and Paydays: Monetizing Modern Media
Panelists: Benny Pough / Colby Tyner / Courtney Lowery / LaTrice Burnette / Mike Hamilton / Tanya Woods

12:00 pm – 12:50 pm

Workshop A - Funding Your Venture: The ABC’s of Raising Money
with Geoffrey Kent

12:00 pm – 12:50 pm

Workshop B - OPEN

12:00 pm – 12:50 pm

Workshop C - Power of Capital by Chase Bank

12:55 pm – 1:55 pm

Food & Networking

2:00 pm – 3:00 pm

Creativity & Innovation Challenge Grand Finale Presentation

3:05 pm – 3:55 pm

Panel 4 - The Price of Freedom: Indie vs. Major Deals, Unplugged
Panelists: Bugus / Eric Sanders / JD Anderson / Naim Ali / Orlando McGhee / Ray Daniels

4:00 pm – 4:50 pm

Panel 5 - Viral to Vital Scaling Music and Media for Worldwide Impact
Panelists: Ivy Rivera / Jamie Crawford-Walker / Steve Carless

4:55 pm – 5:45 pm

Workshop D - OPEN

4:55 pm – 5:45 pm

Workshop E - Who's Up Next: Identifying the Next Generation of Talent
with Ray Daniels

4:55 pm – 5:45 pm

Workshop F- Grow Your Business with AI-Powered Tools by Google
with Enovia Bedford

5:50 pm – 7:30 pm

Music Competition Performance

8:00 pm – 10:00 pm

VIP Reception

VENUE

Central Piedmont

Parr Center

1201 Elizabeth Ave, Charlotte, NC 28204

Accommodations

Stay at our hotel partners and save.

Homewood Suites by Hilton Charlotte Uptown First Ward

508 N College St, Charlotte, NC 28202

 $597 

NOW ONLY

$197

Includes

 $997 

NOW ONLY

$497

Includes

 $3,497 

NOW ONLY

$1,997

For those looking to meet everyone and get behind the scenes benefits.

Includes

 $7,500 

NOW ONLY

$3,997

For those looking to make a difference in their creative career.

Includes

 $597 

NOW ONLY

$197

Saturday & Sunday

Package
includes:

 $997 

NOW ONLY

$497

Friday, Saturday & Sunday

includes Executive Access Package Plus:

 $3,497 

NOW ONLY

$1,997

Friday, Saturday & Sunday

Includes Premier Access Package Plus:

 $7,500 

NOW ONLY

$3,997

Friday, Saturday & Sunday

Includes VIP Access Package Plus:

AMERICA’S #1
BUSINESS & MUSIC
CONFERENCE

January 13 - 14, 2024 • Charlotte, NC

Attain Titan-Level Business and Music Mastery Among the Industry's Elite

It's Time to Bet on Yourself!

AGENDA

Thursday

January 11

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talents proceed on to the Grand Finale.

Friday

January 12

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talent will proceed to the Grand Finale.

Thursday

May 15

AUDITIONS DAY 1

9 AM – 6 PM

Auditions

Friday

May 16

AUDITIONS DAY 2

9 AM – 6 PM

Auditions

7 PM – 10 PM

Mixer

Saturday

May 17

CONFERENCE DAY 1

9:00 AM

Opening Remarks & Panel 1
Young Visionaries: Leading the Charge - Next-Gen Executives

10:00 AM

Workshop 1 (A) - TBA

10:00 AM

Workshop 1 (B) - TBA

11:00 AM

Panel 2
Funding Your Venture: The ABC’s of Raising Money and Funding Your Business

12:00 PM

Food & Networking

1:30 PM

Fireside Chat - TBA

2:00 PM

Workshop 2 - TBA

3:00 PM

Panel 3
AI & The Future of Music Careers: Protecting Your Intellectual Property, Licensing, Publishing & Monetization

4:00 PM

Panel 4
The Power of Social Media: Building Your Brand & Engaging Your Audience

5 PM – 6 PM

Business Pitch Competition

Sunday

May 18

CONFERENCE DAY 2

9:00 AM

Opening Remarks & Panel 5
Hip Hop & Spirituality

10:00 AM

Panel 6
She Suites: Women in Business

10:00 AM

Workshop 3 - TBA

11:00 AM

Panel 7
Class is in Session: Hip Hop, Entrepreneurship & Academia

12:00 PM

Workshop 4 - TBA

1 PM - 3 PM

Music Competition & Closing

3 PM – 6 PM

VIP Brunch

SPONSORSHIP / VENDOR OPPORTUNITIES

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