January 13 - 14, 2024 • Charlotte, NC
AMERICA’S #1
BUSINESS & MUSIC
CONFERENCE
GROW AND LEARN FROM PEOPLE LIVING AND EARNING IN THE MUSIC INDUSTRY TODAY
It's Time to Bet on Yourself!
Featured on
Education
Networking
Wellness
Live Music
ABOUT
It’s Your Time Conference
Benny Pough and D.VERSE Connect present the annual It’s Your Time Conference. The multi-component conference is designed to provide the whole creative community—from artists to entrepreneurs—with the latest information and trends in music and in business, as well as the opportunity to network with like-minded professionals.
Who is this conference for?
Artists
Entrepreneurs
Investors
Musicians
Brand Strategists
Content Creators
Indie Labels
Students
Attorneys
Founders
A&Rs
Wealth Managers
Artist Managers
DJs
Producers
Singers
Song-writers
Publishers
Meet The Founder
BENNY POUGH
With nearly thirty years of music industry experience, Benny Pough is a respected entertainment industry veteran who has been influential in shaping the sound and culture of music worldwide, having been instrumental in delivering radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West, Steve Harvey, Mary J. Blige, Travis Scott, Future, DJ Khaled, Mariah Carey and more!
Meet people who can elevate your career and turn your ideas into action.
Featured
SPEAKERS
Doc Wynter
President of Hip Hop/R&B Programming @ iHeartMedia
Zeke Lewis
President @ Epic Records
Juliette Jones
COO @ Alamo Records
Steve “Steve O” Carless
President of A&R @ Warner Records
AC The Plug
Head of Content @ The Shade Room
Josh “J1” Raiford
VP of Music Programming @ Pandora
Doc Wynter
President of Hip Hop/R&B Programming @ iHeartMedia
Zeke Lewis
President @ Epic Records
Juliette Jones
COO @ Alamo Records
Steve “Steve O” Carless
President of A&R @ Warner Records
AC The Plug
Head of Content @ The Shade Room
Josh “J1” Raiford
VP of Music Programming @ Pandora
LaRussell
The Voice of the next generation of independent artists
and many more...
It’s Your Time Conference (IYTC) is a business and music conference designed as a catalyst for change by incorporating networking, education, wellness, and live music in a two-day, multi-component educational event for creatives and entrepreneurs to broaden their industry knowledge; while creating meaningful relationships that inspire action.
What You'll Discover at the Conference:
- Keynotes & Panels
- Networking Opportunities
- Creativity & Innovation Challenge
- Music Talent Auditions
- And more to be announced soon!
Speakers include major & indie label executives, industry content producers, wealth managers, and more.
Learn strategies to help you leverage social media, become financially fit, build a strong team, practice mindfulness, and overall become the CEO of your life.
Attendees will gain tools to grow their careers, access resources to implement strategies, and make powerful connections that catapult them into greatness.
Creative businesses have evolved with the powerful tools of digital & social media, music, arts, and branding. Your time is valuable. So when you invest in two days of insightful information, community and education, you’ll be energized by how much more you’re able to give back to your life – and make an impact on the world.
It’s your time to WIN!
IT’S YOUR TIME CONFERENCE
Creativity & Innovation
Challenge
We are seeking creative entrepreneurs and founders to submit their groundbreaking business ideas and solutions for the creative economy. Participants have the opportunity to showcase their concepts, tools, applications, resources, or services that empower emerging creatives and entrepreneurs to thrive in their businesses. IYTC is on a search for new business ideas that can enable economic development amongst the creative economy and/or benefit the creative community.
It’s Your Time Conference
MUSIC
Auditions
Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!
TICKETS
EARLY ACCESS - ALL TICKETS ON SALE NOW!
Every ticket includes an entry to participate in the Music Audition and the Creativity & Innovation Challenge.
$597
NOW ONLY
$197
Saturday & Sunday
includes:
- General Admission Seating (2 Conference Days)
- Creativity & Innovation Challenge Submission
- 1 Music Audition Online Submission
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$997
NOW ONLY
$497
Friday, Saturday & Sunday
includes:
- Premier Seating (2 Conference Days)
- 2 Music Audition Online Submission
- Creativity & Innovation Challenge Submission
- Access to Friday’s Private Welcome Reception
- Networking with Music Industry & Business Executives
- Official "It's Your Time" Swag Bag
- Copy of "On Impact" Book by Benny Pough
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$3,497
NOW ONLY
$1,997
Friday, Saturday & Sunday
includes:
- VIP Seating (2 Conference Days)
- Luxury transportation to and from Conference venue
- VIP Only Entrance
- Private VIP Networking Event
- 2 Music Audition Online Submissions & 1 Live Audition
- Creativity & Innovation Challenge Submission
- Access to Friday’s Private Welcome Reception
- Networking with Music Industry & Business Executives
- Official "It's Your Time" Swag Bag filled with merch
- Copy of "On Impact" Book by Benny Pough
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$7,500
NOW ONLY
$3,997
Friday, Saturday & Sunday
includes:
- Diamond Seating (2 Conference Days)
- Hotel & Ground Accommodations
- Access to exclusive It’s Your Time Conference weekend events
- Up to total 3 In-person Music Auditions (Transferrable)
- Full Access to It's Your Time: Music & Business Course by Benny Pough
- Luxury transportation to and from Conference venue
- VIP Only Entrance
- Private VIP Networking Event
- Creativity & Innovation Challenge Submission
- Access to Friday’s Private Welcome Reception
- Networking with Music Industry & Business Executives
- Official "It's Your Time" Swag Bag filled with merch
- Copy of "On Impact" Book by Benny Pough
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$597
NOW ONLY
$197
Saturday & Sunday
Package
includes:
- General Admission Seating (2 Conference Days)
- Creativity & Innovation Challenge Submission
- 1 Music Talent Audition Online Submission
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$997
NOW ONLY
$497
Friday, Saturday & Sunday
includes Executive Access Package Plus:
- 2 Music Talent Audition Online Submission
- Access to Friday’s Private Welcome Reception
- Premier Seating (2 Conference Days)
- Networking with Music Industry & Business Executives
- Official "It's Your Time" Swag Bag filled with merch
- Copy of "On Impact" Book by Benny Pough
$3,497
NOW ONLY
$1,997
Friday, Saturday & Sunday
Includes Premier Access Package Plus:
- 2 Music Talent Audition Online Submissions & 1 Live Audition
- VIP Seating (2 Conference Days)
- VIP Only Entrance
- Daily 30-min mentoring session with "It's Your Time Conference" team (2 total)
- Private VIP Networking Event
- Luxury transportation to and from Conference venue
$7,500
NOW ONLY
$3,997
Friday, Saturday & Sunday
Includes VIP Access Package Plus:
- 2 Music Talent Audition Online Submissions & 1 Live Audition (Transferrable)
- Full Access to It's Your Time: Music & Business Course by Benny Pough
- Access to exclusive It’s Your Time Conference weekend events
- Hotel & Ground Accommodations
$597
NOW ONLY
$197
Includes
- General Admission Seating (2 Conference Days)
- Creativity & Innovation Challenge Submission
- Talent Audition
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$997
NOW ONLY
$497
Includes
- Premier Seating (2 Conference Days)
- Access to Friday’s Private Welcome Reception
- Networking with Music Industry & Business Executives
- Copy of "On Impact" Book by Benny Pough
- Official "It's Your Time" Swag Bag filled with merch
- Creativity & Innovation Challenge Submission
- Talent Audition
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$3,497
NOW ONLY
$1,997
For those looking to meet everyone and get behind the scenes benefits.
Includes
- VIP Seating (2 Conference Days)
- VIP Only Entrance
- Daily 30-min mentoring session with "It's Your Time Conference" team (2 total)
- Private VIP Networking Event
- Luxury transportation to and from Conference venue
- Access to Friday’s Private Welcome Reception
- Networking with Music Industry & Business Executives
- Copy of "On Impact" Book by Benny Pough
- Official "It's Your Time" Swag Bag filled with merch
- Creativity & Innovation Challenge Submission
- Talent Audition
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
$7,500
NOW ONLY
$3,997
For those looking to make a difference in their creative career.
Includes
- Front Row Seating (2 Conference Days)
- Full Access to It's Your Time: Music & Business Course by Benny Pough
- Access to exclusive It’s Your Time Conference weekend events
- Hotel & Ground Accommodations
- VIP Only Entrance
- Daily 30-min mentoring session with "It's Your Time Conference" team (2 total)
- Private VIP Networking Event
- Luxury transportation to and from Conference venue
- Access to Friday’s Private Welcome Reception
- Networking with Music Industry & Business Executives
- Copy of "On Impact" Book by Benny Pough
- Official "It's Your Time" Swag Bag filled with merch
- Creativity & Innovation Challenge Submission
- Talent Audition
- Access to Grand Finale Performances
- Official Conference Agenda Workbook
AGENDA
Thursday
January 11
9:00 AM - 7:00 PM
AUDITIONS & SEMIFINALS
Select industry experts will judge which talents proceed on to the Grand Finale.
Friday
January 12
9:00 AM - 7:00 PM
AUDITIONS & SEMIFINALS
Select industry experts will judge which talent will proceed to the Grand Finale.
Saturday
January 13
9:00 AM - 7:00 PM
CONFERENCE DAY 1
Panels and Keynotes will lead discussions around structuring a great deal, leveraging social media, managing wealth, and more, with industry experts who live the business daily. Presented on the main stage.
Creativity & Innovation Challenge final pitches and winner announcement!
Sunday
January 14
9:00 AM - 7:00 PM
CONFERENCE DAY 2
Panels and Keynotes will discuss wellness, mindfulness, and motivation.
Finale musical showcase performances competing to win the grand prize of $10K. Presented on the main stage.
Benny Pough and select industry experts will judge which talent receives the Grand Prize.