AMERICA’S #1
BUSINESS & MUSIC
CONFERENCE

January 13 - 14, 2024 • Charlotte, NC

Attain Titan-Level Business and Music Mastery Among the Industry's Elite

SUBSCRIBE TO GET UPDATES ABOUT OUR NEXT EVENT!

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Featured on

Education

Networking

Wellness

Live Music

ABOUT

It’s Your Time Conference

Benny Pough and D.VERSE Connect present the annual It’s Your Time Conference. The multi-component conference is designed to provide the whole creative community—from artists to entrepreneurs—with the latest information and trends in music and in business, as well as the opportunity to network with like-minded professionals.

Who is this conference for?

Artists

Entrepreneurs

Investors

Musicians

Brand Strategists

Content Creators

Indie Labels

Students

Attorneys

Founders

A&Rs

Wealth Managers

Artist Managers

DJs

Producers

Singers

Song-writers

Publishers

Meet The Founder

BENNY POUGH

With nearly thirty years of music industry experience, Benny Pough is a respected entertainment industry veteran who has been influential in shaping the sound and culture of music worldwide, having been instrumental in delivering radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West, Steve Harvey, Mary J. Blige, Travis Scott, Future, DJ Khaled, Mariah Carey and more!

Meet people who can elevate your career and turn your ideas into action.

Exclusive

Live Performance

by

LARUSSELL

The Voice of the next generation of independent artists ​

Featured

SPEAKERS

Doc Wynter

President of Hip Hop/R&B Programming @ iHeartMedia

Ezekiel Lewis

President @ Epic Records

Steve “Steve O” Carless

President of A&R @ Warner Records

Juliette Jones

COO @ Alamo Records

Josh “J1” Raiford

VP of Music Programming @ Pandora

AC The Plug

Head of Content @ The Shade Room

Doc Wynter

President of Hip Hop/R&B Programming @ iHeartMedia

Ezekiel Lewis

President @ Epic Records

Steve “Steve O” Carless

President of A&R @ Warner Records

Juliette Jones

COO @ Alamo Records

Josh “J1” Raiford

VP of Music Programming @ Pandora

AC The Plug

Head of Content @ The Shade Room

LaRussell

The Voice of the next generation of independent artists

and many more...

It’s Your Time Conference (IYTC) is a business and music conference designed as a catalyst for change by incorporating networking, education, wellness, and live music in a two-day, multi-component educational event for creatives and entrepreneurs to broaden their industry knowledge; while creating meaningful relationships that inspire action.

What You'll Discover at the Conference:

Speakers include major & indie label executives, industry content producers, wealth managers, and more.

Learn strategies to help you leverage social media, become financially fit, build a strong team, practice mindfulness, and overall become the CEO of your life.

Attendees will gain tools to grow their careers, access resources to implement strategies, and make powerful connections that catapult them into greatness.

Creative businesses have evolved with the powerful tools of digital & social media, music, arts, and branding. Your time is valuable. So when you invest in two days of insightful information, community and education, you’ll be energized by how much more you’re able to give back to your life – and make an impact on the world.

It’s your time to WIN!

It’s Your Time Conference

MUSIC

Auditions

Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!

IT’S YOUR TIME CONFERENCE​

Creativity & Innovation

Challenge

We are seeking creative entrepreneurs and founders to submit their groundbreaking business ideas and solutions for the creative economy. Participants have the opportunity to showcase their concepts, tools, applications, resources, or services that empower emerging creatives and entrepreneurs to thrive in their businesses. IYTC is on a search for new business ideas that can enable economic development amongst the creative economy and/or benefit the creative community.

It’s Your Time Conference

MUSIC

Auditions

Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!

EVENT ENDED! JOIN US AT OUR NEXT EVENT!

Every ticket includes optional entry to participate in the Music Auditions and viewing access.

Ticket Price

$297

includes:

BUY 2 OR MORE AND GET EXTRA 10% OFF

Ticket Price

$697

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Ticket Price

$1997

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Ticket Price

$2997

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Sale Price

Full Price

$97

 $297 

New Year Sale

$77

SAVE OVER 70% OFF!

includes:

BUY 2 OR MORE AND GET EXTRA 10% OFF

Sale Price

Full Price

$297

 $697 

New Year Sale

$177

SAVE OVER 70% OFF!

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Sale Price

Full Price

$497

 1997 

New Year Sale

$297

SAVE OVER 80% OFF!

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

Sale Price

Full Price

$997

 2997 

New Year Sale

$497

SAVE OVER 80% OFF!

includes:

BUY 2 OR MORE AND
GET EXTRA 10% OFF

ARE YOU A STUDENT?

Get Info on Special Student Pricing!

AGENDA

Thursday

January 11

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talents proceed on to the Grand Finale.

Friday

January 12

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talent will proceed to the Grand Finale.

Saturday

January 13

CONFERENCE DAY 1

9:15 AM

Young Visionaries: Leading the Charge – Next-Gen Executives Under 30

10:00 AM

Crafting Global Brilliance: A Blueprint for Building a Brand from Scratch

11:15 AM

Strategic Content Mastery: Positioning for Success

12:30 PM

LUNCH: On Your Own

2:00 PM

Sonic Shifts: Navigating the Evolution from Analog to A.I. in Music

3:00 PM

Major Moves: Unleashing The Power in Discovering, Developing, and Marketing Artists

4:00 PM

Indie Mindset, Major Results feat. LaRussell

Live Performance by LaRussell

Sunday

January 14

CONFERENCE DAY 2

9:00 AM

Harmony of the Soul: Exploring the Interplay of Culture, Music, and Spirituality

10:00 AM

Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms

11:15 AM

The She Suite: Navigating the Unwritten Rule

12:30 PM

LUNCH: On Your Own

2:00 PM

Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets

2:40 PM

Changemakers Unleashed: Transforming Inspiration into Lasting Impact

3:15 PM

Fireside Chat with Doc Wynter

4:30 PM

The Grand Finale: Illuminating the Future Beat of Music, Leadership, and the Power of Betting on Yourself with Benny Pough, Founder, It's Your Time Conference.

Grand Finale Showcase

VENUE

Halton Theater​

Central Piedmont Community College

1206 Elizabeth Ave, Charlotte, NC 28204

Accommodations

Stay at our hotel partners and save.

AC Hotel by Marriott
Charlotte City Center

220 E Trade St Suite 500, Charlotte, NC 28202

Renaissance Charlotte
SouthPark Hotel

5501 Carnegie Blvd, Charlotte, NC 28209

Charlotte Marriott
SouthPark

2200 Rexford Road, Charlotte, NC 28211

 $597 

NOW ONLY

$197

Includes

 $997 

NOW ONLY

$497

Includes

 $3,497 

NOW ONLY

$1,997

For those looking to meet everyone and get behind the scenes benefits.

Includes

 $7,500 

NOW ONLY

$3,997

For those looking to make a difference in their creative career.

Includes

 $597 

NOW ONLY

$197

Saturday & Sunday

Package
includes:

 $997 

NOW ONLY

$497

Friday, Saturday & Sunday

includes Executive Access Package Plus:

 $3,497 

NOW ONLY

$1,997

Friday, Saturday & Sunday

Includes Premier Access Package Plus:

 $7,500 

NOW ONLY

$3,997

Friday, Saturday & Sunday

Includes VIP Access Package Plus:

AMERICA’S #1
BUSINESS & MUSIC
CONFERENCE

January 13 - 14, 2024 • Charlotte, NC

Attain Titan-Level Business and Music Mastery Among the Industry's Elite

It's Time to Bet on Yourself!

SPONSORSHIP OPPORTUNITIES

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