AMERICA’S #1
BUSINESS & MUSIC
CONFERENCE

January 13 - 14, 2024 • Charlotte, NC

Attain Titan-Level Business and Music Mastery Among the Industry's Elite

It's Time to Bet on Yourself!

Featured on

Education

Networking

Wellness

Live Music

ABOUT

It’s Your Time Conference

Benny Pough and D.VERSE Connect present the annual It’s Your Time Conference. The multi-component conference is designed to provide the whole creative community—from artists to entrepreneurs—with the latest information and trends in music and in business, as well as the opportunity to network with like-minded professionals.

Who is this conference for?

Artists

Entrepreneurs

Investors

Musicians

Brand Strategists

Content Creators

Indie Labels

Students

Attorneys

Founders

A&Rs

Wealth Managers

Artist Managers

DJs

Producers

Singers

Song-writers

Publishers

Meet The Founder

BENNY POUGH

With nearly thirty years of music industry experience, Benny Pough is a respected entertainment industry veteran who has been influential in shaping the sound and culture of music worldwide, having been instrumental in delivering radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West, Steve Harvey, Mary J. Blige, Travis Scott, Future, DJ Khaled, Mariah Carey and more!

Meet people who can elevate your career and turn your ideas into action.

Featured

SPEAKERS

Doc Wynter

President of Hip Hop/R&B Programming @ iHeartMedia

Zeke Lewis

President @ Epic Records

Juliette Jones

COO @ Alamo Records

Steve “Steve O” Carless

President of A&R @ Warner Records

AC The Plug

Head of Content @ The Shade Room

Josh “J1” Raiford

VP of Music Programming @ Pandora

Doc Wynter

President of Hip Hop/R&B Programming @ iHeartMedia

Zeke Lewis

President @ Epic Records

Juliette Jones

COO @ Alamo Records

Steve “Steve O” Carless

President of A&R @ Warner Records

AC The Plug

Head of Content @ The Shade Room

Josh “J1” Raiford

VP of Music Programming @ Pandora

LaRussell

The Voice of the next generation of independent artists

and many more...

It’s Your Time Conference (IYTC) is a business and music conference designed as a catalyst for change by incorporating networking, education, wellness, and live music in a two-day, multi-component educational event for creatives and entrepreneurs to broaden their industry knowledge; while creating meaningful relationships that inspire action.

What You'll Discover at the Conference:

Speakers include major & indie label executives, industry content producers, wealth managers, and more.

Learn strategies to help you leverage social media, become financially fit, build a strong team, practice mindfulness, and overall become the CEO of your life.

Attendees will gain tools to grow their careers, access resources to implement strategies, and make powerful connections that catapult them into greatness.

Creative businesses have evolved with the powerful tools of digital & social media, music, arts, and branding. Your time is valuable. So when you invest in two days of insightful information, community and education, you’ll be energized by how much more you’re able to give back to your life – and make an impact on the world.

It’s your time to WIN!

IT’S YOUR TIME CONFERENCE​

Creativity & Innovation

Challenge

We are seeking creative entrepreneurs and founders to submit their groundbreaking business ideas and solutions for the creative economy. Participants have the opportunity to showcase their concepts, tools, applications, resources, or services that empower emerging creatives and entrepreneurs to thrive in their businesses. IYTC is on a search for new business ideas that can enable economic development amongst the creative economy and/or benefit the creative community.

It’s Your Time Conference

MUSIC

Auditions

Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!

LIMITED TIME TICKET SPECIAL

ALL TICKETS ON SALE NOW!

Every ticket includes an optional entry to participate in the Music Audition and the Creativity & Innovation Challenge.

Sale Price

Full Price

$97

 $597 

LIMITED TIME OFFER!

Saturday & Sunday

includes:

Swag bag not included

BUY 2 OR MORE & SAVE

Sale Price

Full Price

$297

 $997 

LIMITED TIME OFFER!

Friday, Saturday & Sunday

includes:

BUY 2 OR MORE & SAVE

Sale Price

Full Price

$697

 3497 

LIMITED TIME OFFER!

Friday, Saturday & Sunday

includes:

BUY 2 OR MORE & SAVE

Sale Price

Full Price

$1497

 7500 

LIMITED AVAILBILITY!

Friday, Saturday & Sunday

includes:

ARE YOU A STUDENT?

Get Info on Special Student Pricing!

AGENDA

Thursday

January 11

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talents proceed on to the Grand Finale.

Friday

January 12

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talent will proceed to the Grand Finale.

Saturday

January 13

CONFERENCE DAY 1

9:15 AM

Next-Gen Execs Under 30

10:00 AM

How to Build a Global Brand From Scratch

11:15 AM

Harmonizing Media: Defining the Intersection of Music, Content & Streaming

12:30 PM

LUNCH

2:00 PM

The Role of Tech & A.I in Business

3:00 PM

The Power of a Major Record Label: How They Discover, Develop, and Promote Artists

4:00 PM

Monetization of Independent Artists feat. LaRussell

Innovation Challenge Pitch Competition

Sunday

January 14

CONFERENCE DAY 2

9:00 AM

Hip Hop & Spirituality

10:00 AM

The Business of Streaming: How Music is Monetized in the Digital Age

11:15 AM

Women in Power

12:30 PM

LUNCH

2:00 PM

Building Businesses in Underserved Markets From the Ground Up

2:40 PM

Changemakers: Building an Organic Business with Purpose

3:15 PM

Moderate Keynote with iHeart's Doc Wynter

4:30 PM

Closing Keynote

Grand Finale Showcase

VENUE

Halton Theater​

Central Piedmont Community College

1206 Elizabeth Ave, Charlotte, NC 28204

Accommodations

Stay at our hotel partners and save.

AC Hotel by Marriott
Charlotte City Center

220 E Trade St Suite 500, Charlotte, NC 28202

Renaissance Charlotte
SouthPark Hotel

5501 Carnegie Blvd, Charlotte, NC 28209

Charlotte Marriott
SouthPark

2200 Rexford Road, Charlotte, NC 28211

 $597 

NOW ONLY

$197

Includes

 $997 

NOW ONLY

$497

Includes

 $3,497 

NOW ONLY

$1,997

For those looking to meet everyone and get behind the scenes benefits.

Includes

 $7,500 

NOW ONLY

$3,997

For those looking to make a difference in their creative career.

Includes

 $597 

NOW ONLY

$197

Saturday & Sunday

Package
includes:

 $997 

NOW ONLY

$497

Friday, Saturday & Sunday

includes Executive Access Package Plus:

 $3,497 

NOW ONLY

$1,997

Friday, Saturday & Sunday

Includes Premier Access Package Plus:

 $7,500 

NOW ONLY

$3,997

Friday, Saturday & Sunday

Includes VIP Access Package Plus:

BE THE FIRST TO KNOW WHEN WE START ACCEPTING SUBMISSIONS

BE THE FIRST TO KNOW WHEN AUDITIONS OPEN

Complete the Form to Apply

Diamond tickets are invite only and limited availability. Please complete the form and we will contact you with the next steps.

SPONSORSHIP OPPORTUNITIES

Complete the form and a team member will contact you shortly.

CYBER MONDAY TICKET SALE!

LIMITED TIME SALE ON ALL TICKETS

OVER 70% off