January 13 - 14, 2024 • Charlotte, NC

AMERICA’S #1
BUSINESS & MUSIC
CONFERENCE

GROW AND LEARN FROM PEOPLE LIVING AND EARNING IN THE MUSIC INDUSTRY TODAY

It's Time to Bet on Yourself!

Featured on

Education

Networking

Wellness

Live Music

ABOUT

It’s Your Time Conference

Benny Pough and D.VERSE Connect present the annual It’s Your Time Conference. The multi-component conference is designed to provide the whole creative community—from artists to entrepreneurs—with the latest information and trends in music and in business, as well as the opportunity to network with like-minded professionals.

Who is this conference for?

Artists

Entrepreneurs

Investors

Musicians

Brand Strategists

Content Creators

Indie Labels

Students

Attorneys

Founders

A&Rs

Wealth Managers

Artist Managers

DJs

Producers

Singers

Song-writers

Publishers

Meet The Founder

BENNY POUGH

With nearly thirty years of music industry experience, Benny Pough is a respected entertainment industry veteran who has been influential in shaping the sound and culture of music worldwide, having been instrumental in delivering radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West, Steve Harvey, Mary J. Blige, Travis Scott, Future, DJ Khaled, Mariah Carey and more!

Meet people who can elevate your career and turn your ideas into action.

Featured

SPEAKERS

Doc Wynter

President of Hip Hop/R&B Programming @ iHeartMedia

Zeke Lewis

President @ Epic Records

Juliette Jones

COO @ Alamo Records

Steve “Steve O” Carless

President of A&R @ Warner Records

AC The Plug

Head of Content @ The Shade Room

Josh “J1” Raiford

VP of Music Programming @ Pandora

Doc Wynter

President of Hip Hop/R&B Programming @ iHeartMedia

Zeke Lewis

President @ Epic Records

Juliette Jones

COO @ Alamo Records

Steve “Steve O” Carless

President of A&R @ Warner Records

AC The Plug

Head of Content @ The Shade Room

Josh “J1” Raiford

VP of Music Programming @ Pandora

LaRussell

The Voice of the next generation of independent artists

and many more...

It’s Your Time Conference (IYTC) is a business and music conference designed as a catalyst for change by incorporating networking, education, wellness, and live music in a two-day, multi-component educational event for creatives and entrepreneurs to broaden their industry knowledge; while creating meaningful relationships that inspire action.

What You'll Discover at the Conference:

Speakers include major & indie label executives, industry content producers, wealth managers, and more.

Learn strategies to help you leverage social media, become financially fit, build a strong team, practice mindfulness, and overall become the CEO of your life.

Attendees will gain tools to grow their careers, access resources to implement strategies, and make powerful connections that catapult them into greatness.

Creative businesses have evolved with the powerful tools of digital & social media, music, arts, and branding. Your time is valuable. So when you invest in two days of insightful information, community and education, you’ll be energized by how much more you’re able to give back to your life – and make an impact on the world.

It’s your time to WIN!

IT’S YOUR TIME CONFERENCE​

Creativity & Innovation

Challenge

We are seeking creative entrepreneurs and founders to submit their groundbreaking business ideas and solutions for the creative economy. Participants have the opportunity to showcase their concepts, tools, applications, resources, or services that empower emerging creatives and entrepreneurs to thrive in their businesses. IYTC is on a search for new business ideas that can enable economic development amongst the creative economy and/or benefit the creative community.

It’s Your Time Conference

MUSIC

Auditions

Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!

TICKETS

EARLY ACCESS - ALL TICKETS ON SALE NOW!

Every ticket includes an entry to participate in the Music Audition and the Creativity & Innovation ​Challenge.

 $597 

NOW ONLY

$197

Saturday & Sunday

includes:

 $997 

NOW ONLY

$497

Friday, Saturday & Sunday

includes:

 $3,497 

NOW ONLY

$1,997

Friday, Saturday & Sunday

includes:

 $7,500 

NOW ONLY

$3,997

Friday, Saturday & Sunday

includes:

 $597 

NOW ONLY

$197

Saturday & Sunday

Package
includes:

 $997 

NOW ONLY

$497

Friday, Saturday & Sunday

includes Executive Access Package Plus:

 $3,497 

NOW ONLY

$1,997

Friday, Saturday & Sunday

Includes Premier Access Package Plus:

 $7,500 

NOW ONLY

$3,997

Friday, Saturday & Sunday

Includes VIP Access Package Plus:

 $597 

NOW ONLY

$197

Includes

 $997 

NOW ONLY

$497

Includes

 $3,497 

NOW ONLY

$1,997

For those looking to meet everyone and get behind the scenes benefits.

Includes

 $7,500 

NOW ONLY

$3,997

For those looking to make a difference in their creative career.

Includes

AGENDA

Thursday

January 11

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talents proceed on to the Grand Finale.

Friday

January 12

9:00 AM - 7:00 PM

AUDITIONS & SEMIFINALS

Select industry experts will judge which talent will proceed to the Grand Finale.

Saturday

January 13

9:00 AM - 7:00 PM

CONFERENCE DAY 1

Panels and Keynotes will lead discussions around structuring a great deal, leveraging social media, managing wealth, and more, with industry experts who live the business daily. Presented on the main stage.

Creativity & Innovation Challenge final pitches and winner announcement!

Sunday

January 14

9:00 AM - 7:00 PM

CONFERENCE DAY 2

Panels and Keynotes will discuss wellness, mindfulness, and motivation.

Finale musical showcase performances competing to win the grand prize of $10K. Presented on the main stage.

Benny Pough and select industry experts will judge which talent receives the Grand Prize.

VENUE

Halton Theater​

Central Piedmont Community College

1206 Elizabeth Ave, Charlotte, NC 28204

PARTNER WITH US

A partnership with IYT Conference impacts: Market Share, Visibility, Accessibility, Expansion.

Let us customize a sponsorship package that aligns with your company's mission, vision, and strategic goals.

IT’S YOUR TIME CONFERENCE​

Creativity & Innovation

Challenge

How can artists, and entrepreneurs at any stage of their careers leverage your new technology, product or service to impact the way they do business and maintain a more equitable stake in their career and economic future?

How to enter:

Purchase any ticket – One entry to Creativity & Inovation Challenge is included with every It’s Your Time Conference ticket purchase.

Grand Prize:

The Grand Prize winner will walk away with:

  • $10,000
  • Executive Mentorship by IYTC team

Challenge Scope:

Concepts should offer a solution in the form of tools, applications, resources, and/or services that help emerging creatives and entrepreneurs grow their businesses. Solutions may focus on an enhanced version(s) or new single tool, resource, or service, or suggest a suite of tools. Plans may leverage ideas from industries other than credit cards and finance. Strategic online and technical partnerships are allowed. the primary focus of the plan should go beyond social networking and collective purchasing power.​

Evaluation Criteria:

  • Concepts Originality
  • Value Proposition
  • Unique Competitive Advantage
  • Bottom Line Results
  • Feasibility
  • Team Presentation

Companies and/or entrepreneurs we are considering should:

  • Have earned less than $100,000 in gross revenue in the last year
  • Be founded in the last 5 years
  • Be from U.S. and Canada
  • Be result focused
  • Be accessible (equitable and universal)
  • Be high quality credentials at different levels
  • Be transparent and ethical

We are not considering:

  • Network marketing or multi-level marketing companies
  • Weapons and /or arms companies
  • Companies that are not in good-standing w/IRS

BE THE FIRST TO KNOW WHEN WE START ACCEPTING SUBMISSIONS

IT’S YOUR TIME CONFERENCE​

Music

Auditions

This is your chance to level up and win $10,000!

Now is YOUR time to SHINE!

Showcase your talent to top music industry leaders.

How to enter:

Purchase any ticket – Entry to Music Auditions is included with a purchase of any It’s Your Time Conference ticket.

Grand Prize:

  • $10,000
  • Streetz Atlanta Summer Jam Performance
  • It’s Your Time Conference Music & Business Course

Audition Scope:

We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals.

Talent that makes it through semifinals will competeas finalists in the Live Finale Showcase. And perform in front of Benny Pought and his executive industry colleagues for a chance to win the grand Prize!

Judging Based On:

  • Vocal Performance
  • Artistry & Showmanship
  • Star Power
  • Stage Presence
  • Style & Marketability

BE THE FIRST TO KNOW WHEN AUDITIONS OPEN

SPONSORSHIP OPPORTUNITIES

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