The Indie Mindset, Major Results panel at the 2024 It’s Your Time Business & Music Conference left attendees buzzing with actionable insights and fresh perspectives on how independent artists, entrepreneurs, and creatives can drive success on their own terms. The panel featured industry experts who shared their stories, advice, and strategies for turning passion into profit without sacrificing creative control.
The Power of the Indie Mindset
In a time when the traditional gatekeepers of the music and entertainment industries are being replaced by more direct and accessible platforms, the indie mindset is more important than ever. Panelists emphasized that independent creators have the freedom to craft their paths. They can build audiences directly, and leverage technology and social media to push careers forward. By maintaining control over their art, indie entrepreneurs can stay true to their vision while scaling their success.
Authenticity and Creative Control
One of the key takeaways from the Indie Mindset, Major Results panel was the value of authenticity. Maintaining creative control allows artists to stay true to their unique voices. This, in turn, helps them connect with their audiences in a deeper, more meaningful way. Both Ivy Rivera and LaRussell urged attendees to resist the temptation to conform to industry trends that might compromise their personal or artistic values.
The Business Side of Independence
While creativity is at the heart of the indie movement, the business side of being an independent artist or entrepreneur is just as critical. Panelists shared valuable lessons about the importance of learning the business side of your craft. From understanding contracts to mastering marketing and promotion, success in the indie space requires a balance of artistry and strategy.
LaRussell also discussed how to fund projects without major label backing, citing examples of crowdfunding, merchandise sales, licensing deals, and leveraging digital platforms like Patreon. With these tools, indie creators can turn their passion into sustainable businesses.
Indie Mindset on Building Your Team
Another hot topic was the importance of building a strong support team. While many indie creators start as a one-person show, it quickly becomes essential to bring in the right people to help with tasks. Indies will eventually need a team for management, marketing, booking, and legal matters. Panelists shared stories of how they carefully selected their teams (or support people) to bolster their vision and values, stressing the importance of collaboration in scaling success.
Navigating Challenges and Opportunities
The panel didn’t shy away from the challenges of going independent. Speakers touched on everything from the grind of managing all aspects of a business to the financial risks involved in self-funding projects. When you are taking new paths, you will face unique obstacles. However, the speakers emphasized that the opportunities outweigh the challenges when approached with the right mindset.
It’s Your Time to Shine
The Indie Mindset, Major Results panel served as a powerful reminder that independence doesn’t mean going it alone. It means owning your journey. It means finding the right support. Of course, it also means staying true to your vision. Whether you’re an independent musician, entrepreneur, or creative, embracing the indie mindset is about betting on yourself. You have to believe in your ability to succeed on your terms.
The It’s Your Time Conference continues to inspire creatives. Through the work of the conference, we are motivating independent creators to take charge of their careers and unlock new opportunities. If you missed this panel, make sure to catch up on the highlights, and start planning how you can apply these powerful lessons to your path. Indie Mindset, Major Results is now available on YouTube or wherever you listen to your favorite podcast.